How do you find your WAFT?

Instead of asking you to imagine scent notes or guess how something might smell, we’ve grouped our fragrances by how they make a space feel, where they work best, and which product format supports that moment. Start with the feeling you want, then we’ll guide you the rest of the way.

1. Fresh & Energising

For spaces that need clarity and lift

These are clean, bright scents that reset a room. They bring clarity and lift to a space without becoming sharp or overpowering.

If you usually reach for citrus, green, or anything described as fresh, this is a good place to start.

Good to know
These scents perform best when you want a room to feel reset rather than scented. They work especially well after cooking, in the mornings, or in spaces that need lift without sharpness. If you’re worried about citrus fading too fast, this pillar is designed to hold its structure longer than expected.

Fragrances
  • Ginger Bitch
  • Lime Crime
  • Juniper Jezebel
Ideal Placement
  • Entryways
  • Kitchens
  • Bathrooms
  • Home Offices

2. Calm & Grounded

For slowing down and switching off

These scents stay close. They don’t rush to fill a space or announce themselves. Instead, they create a steady, settled atmosphere that feels clean, soft, and intentional.

If you’re sensitive to strong fragrance or want something subtle that doesn’t compete for attention, this pillar is designed for you

Good to know
These scents are built to sit in the background, not announce themselves. You may stop noticing them consciously, but the room will feel different. Ideal if you’re scent-sensitive or want fragrance that supports rest, sleep, or routine without pulling focus.

Fragrances
  • Zen-Ish
  • Rich Rinse
  • Garden Snob
Ideal Placement
  • Bedrooms
  • Bathrooms
  • Studies
  • Guest Rooms

3. Warm & Comforting

For spaces that feel lived in

This pillar is about warmth without heaviness. Familiar notes, softened and balanced so they feel inviting rather than sweet.

If you want your home to feel cosy, welcoming, and settled, these scents tend to resonate emotionally rather than loudly.This pillar is about warmth without heaviness. Familiar notes, softened and balanced so they feel inviting rather than sweet.

If you want your home to feel cosy, welcoming, and settled, these scents tend to resonate emotionally rather than loudly.

Good to know
These scents come into their own in the evenings and in lived-in spaces. They feel familiar without becoming sweet or heavy, and are best used where you want a room to feel settled rather than styled. If gourmands usually feel too much, this pillar keeps warmth in check.

Fragrances
  • Vanilla Vandal
  • Honey Trap
Ideal Placement
  • Bedrooms
  • Living Rooms
  • Reading Corners
  • Evening Routines

4. Bold & Expressive

For rooms with personality

These are confident scents with presence. They’re designed to be noticed in the right space and format, without feeling overbearing.

If you enjoy fragrance as part of your interior identity, this is where you’ll feel at home.

Good to know
These scents have presence, but they’re still controlled. They work best when given space to breathe – larger rooms, open plans, or formats like candles rather than melts in smaller areas. If you enjoy fragrance as part of your identity, this pillar is meant to be felt, not dialled down.

Fragrances
  • Pepper Punk
  • Gay Panic
Ideal Placement
  • Living Rooms
  • Entertainment Areas
  • Bedrooms

Choosing the right format

Not every scent exists in every format. Each one is offered where it performs best. Scent reach varies by fragrance, format, and room size. We design our products for balance rather than maximum impact.

Candles are about more than scent. They create ambience, warmth, and rhythm in a space.

Where to use
Bedrooms, living rooms, evening spaces

Why use
For atmosphere and slow scent build

Benefits
Creates ambience
Controlled burn
Available in two sizes

Wax Melts are the most impactful format in the range. They release fragrance quickly and are better suited to larger or open-plan spaces.

Where to use
Open plan spaces, larger rooms

Why use
For strong scent throw

Benefits
High impact
Fast fragrance release
Great for bigger areas

Diffuser Oils are designed to scent a space quietly over time. They create a consistent atmosphere without needing attention once they’re set up.

Where to use
Living rooms, hallways, home offices

Why use
For steady, background fragrance

Benefits
Long lasting
Low effort
No flame required

This is the easiest way to introduce scent into a space. Room and Linen Mists let you decide when, where, and how much fragrance you want, without commitment.

Where to use
Bedrooms, bathrooms, living spaces, soft furnishings

Why use
For instant scent with full control

Benefits
Quick refresh
Easy to adjust
Ideal for first time buyers

Find Your Scent, Without Overthinking

A few simple cues to help you choose a fragrance that feels right for your space, your routine, and how you want to feel at home.

Fragrance doesn’t float the same way everywhere. Room size, ceiling height, airflow, and format all affect how a scent shows up. A candle in a small bedroom will feel more present than the same scent in an open-plan space. We design each product so you can choose intentionally, not guess.

Some people love noticing fragrance as they move through a room. Others prefer something that stays close and personal. We design for balance rather than maximum strength, but different fragrances and formats naturally sit at different levels of presence.

You don’t need to memorise fragrance notes. Instead, think about how you want your space to feel: calm, lifted, grounded, or expressive. Each scent is designed to create a mood, not perform for attention.

Not every fragrance works well in every format. We only offer a scent where it performs best, whether that’s a candle, melt, mist, diffuser oil, or car diffuser. That way, you get the experience we intended rather than a diluted version of it.

If you prefer subtle fragrance, start small or choose a close-range format. If you enjoy noticeable presence, opt for bolder families or higher-impact formats. There’s no wrong choice – just different ways scent can support your space.