We don’t make fragrance to be liked by everyone.
The Waft exists for people who prefer clarity over chaos. For those who choose restraint over excess and intention over trends. Every scent is designed to enter a room with confidence, hold space, and leave a lasting impression without raising its voice.
The Waft was built on a simple belief.
Scent is not decoration. It is character.
Scent sets tone. It shapes behaviour. It changes how a space feels the moment you enter it. The Waft exists to create fragrance with intention. Scents that are balanced, considered, and confident enough to hold their ground without trying to dominate.
Nothing accidental. Nothing excessive. Every detail exists for a reason.
This is fragrance designed to support presence, not distract from it.
“We create scents that bring presence and character into a space. Crafted to stand out with intention, never overwhelm, and always feel unapologetically The Waft.”
John van Schalkwyk
Founder, The Waft
Because presence matters more than noise.
Too many fragrances try to dominate a space instead of understanding it. We design scents that enter a room quietly, then stay with confidence. Every decision is deliberate, from formulation to finish, with nothing accidental or overworked. Our scents are created with intention, shaped to respect the spaces they live in and the people who inhabit them. We believe fragrance should have character rather than decoration, something expressive, human, and quietly bold. The Waft exists to bring clarity, balance, and presence into everyday spaces without asking permission.
Design Philosophy
At The Waft, design comes before decoration. We approach fragrance the same way we approach space, form, and objects. With restraint, intention, and respect for how things are actually used.
Our scents are built to hold presence without demanding attention. Balanced rather than busy. Confident rather than loud. Each blend is designed to enter a room, shape the atmosphere, and stay composed long after the first impression.
We believe good design does not explain itself. It simply feels right.
Small Batches.
Full Control.
We work in small batches so nothing gets rushed or diluted. It allows us to refine, test, and adjust with care, maintaining consistency and performance across every product. Scale never comes at the cost of intention.
Materials Chosen
for Performance
Every material we use is selected for how it behaves in real spaces. Clean burning wax, controlled diffusion, balanced blends. Vegan friendly and cruelty free, not as a badge, but as a baseline for doing things properly.
Refinement
Over Excess
We don’t overload or overcomplicate. We edit. We remove what doesn’t belong until only what matters remains. This is how our fragrances stay composed, confident, and effortless to live with.